Michael Jackson’s This Is It to get extended run
Box-office thriller ... Michael Jackson's This Is It. Photograph: Kevin Mazur/Publicity
The documentary about the singer’s final days will stay in cinemas for an additional one to three weeks, after earning £101m worldwide in its first few days.
After the hype, the queues, the reviews and – above all – the ticket sales, Sony Pictures has extended the run of This Is It, the documentary about Michael Jackson’s final rehearsals. The film will stay in cinemas for an additional one to three weeks, beyond the initial two-week showing.
This Is It earned more than £61m worldwide in its first five days, topping the US box office. Not only did it defeat low-budget horror film Paranormal Activity, last week’s US champion, but it did so even over a spooky Halloween weekend. The Jackson documentary drew $32.5m (£19.8m) in the US, $10.4m (£6.3m) in Japan, and £4.6m in the UK.
The makers of This Is It had originally scheduled a theatrical run of just two weeks, marketing it as a brief worldwide event. Due to the film’s success, these plans have changed – Sony have extended the movie’s run for three weeks in the US, and one to three weeks in other countries, making This Is It more like … every other movie. “He’s just loved everywhere on the planet,” Rory Bruer, head of distribution for Sony, told the Associated Press.
Then again, Sony’s decision might be motivated not by the film’s success, but by their relative disappointment. In the weeks leading up to This Is It’s release, a spokesperson for co-producers AEG told Deadline Hollywood that the film would earn $250m (£152m) in just five days. Even dismissing this astronomical prediction, producers clearly hoped This Is It would out-perform last year’s Miley Cyrus vehicle, Best of Both Worlds. Although this has been the case worldwide, Best of Both Worlds is still the opening weekend record-holder in the US, despite screening in fewer theatres.
However, there is little doubt that This Is It was a sound investment for Sony Pictures. The company reportedly paid $60m (£36.6m) for distribution rights to the documentary, which follows Jackson’s preparations for a 50-night residency at London’s O2 Arena. Jackson died on 25 June, less than three weeks before the concerts were to begin.
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Here’s a HQ TS released by p2p group. Yes, it has spanish hardcoded subs(not for the songs!) and English audio, but I decided to post this since the quality is actually quite good for a Telesync… Enjoy; Btw if you still looking for a good Halloween movie, certainly give Paranormal Activity a shot…
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